I love the Eurovision Song Contest – seriously! We have a few friends and their kids round every year to watch the final. Homemade pizza, beer, wine and pudding ease us through the proceedings to the final anti-climax. Well, us Brits are not allowed to win are we. I’m getting behind Engelbert Humperdinck in Eurovision 2012 with my own patent, British made Standard Issue Engleburns*. To be attached with Blue Tac, plasters, double sided tape or Sellotape. You can even use a strong glue should you wish to retain the mutton chop sideburn look for Read More
There is an increasing recession busting technique being employed by marketeers… The Subscription Website. Yes, it’s been used for magazines, food, wine and other produce. Now it’s being extended to a vast array of products, primarily to save money for customers and secondly for the “I haven’t forgotten to buy it” forget-and-fire purchase. My client, King of Shaves has launched a subscription model to sell its razors and blades direct to customers in a bid to appeal to cash strapped men and build loyalty ahead of a multimillion pound marketing push next year. The consumer focused Read More
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