GET YOURSELF RECOGNISED
To be successful, a company needs to be recognised or memorable. It could be your brand name, for example ‘Andy’s Expert Electricals’ or what about something simple like ‘Very Special’. Branding is sold as a science but really it’s more about common sense. Before putting pencil to paper, a basic list of questions should be answered. What am I doing? Who wants it? Do they know they want it? Do they like the colour red? Is green more friendly? Should it look expensive? Have I left the oven on? You get the idea.
Your brand and identity speaks volumes about your company, values, heritage and overall activity. Often it feels like common sense about how you want to be perceived. But what if you need to “slide” into a market sector and be seen as established but the reality is you only started a few months ago. An intelligent brand can do this, again using common sense, research and a certain amount of skill and design alchemy. You might want to appear brand new, hi-tech and shiny or ‘baking from the farm’.
I’ve worked with individuals looking to make a massive impact and far larger clients who want to reposition or modernise their identity. Some want to dust off their old logo and give it a coat of paint and others want something ground breaking. That’s where I step in, pencil in hand and very affordable! No waffle, piffle or jargon, just intelligent design and ideas to give you the market share you deserve. Rees Kenyon Design covers geographic areas like Plymouth, Exeter, Barnstaple, Tavistock, Okehampton, Launceston and work much further afield in London and the Midlands. I’m always happy to visit clients and work together to create something amazing!
My brand: Why is it so plain? Well, I have a memorable name and few forget it. I also like clean and accurate design – my logo reflects this. Blue is one of my favourite colours; I think I can be allowed this minor luxury. I love my brand.
EXAMPLES OF MY WORK
Boiler Services South WestBoiler Services South West are a relatively new company based in Devon. The brief was to make the company look “clean” and established. The overall design is simple, informative and bold.
Alder SportswearAlder have been active in the surf market for over four decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. I worked on their brand for almost ten years!
Squirrel Design AssociatesSquirrel are an architectural design practice specialising in stunning one-off designs. The squirrel icon was already established and I was invited to refresh the brand and logotype.
Percy’s Country Hotel & RestaurantThe hotel and restaurant is nestled in 130 acres of Devon countryside between Launceston and Okehampton. During a presentation, Tina, chef and joint owner suggested trying a sprig of rosemary in the logo. I listened and gave it go. The design looked amazing and we stuck with it!
What areas do I cover?Rees Kenyon Design offers branding, identity design, logo design and covers geographic areas near Plymouth, Exeter, Barnstaple, Tavistock, Okehampton, Launceston and work much further afield in London and the Midlands. Graphic Designer Devon and Cornwall.
Brand BuildingNot just your visual presence but the whole kit bag of how you fit into your market and culture. Or, maybe you don’t want to fit in and stand out from the rest of the gang! I can help you with this – research, positioning, iconism, demographics and some good old common sense.
IdentitySome call it logo design, others called it branding. I like to think it’s simply about being memorable. I start with you and your company and work through the ideas stage. Next it’s onto to the design phase where I produce the visuals and then roll it out to a finished logotype. Oh, and don’t forget how this works across your whole identity scheme – typography, colour palette, visual standards and applications.