Alder have been active in the surf market for over four decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. I was contacted in 1999 after I had sent Alder a mailshot. They were surprised to find a designer with my experience in the village and we worked together for over a decade!
Presented below is a varied selection of the brand variations and logos I designed over many years. The brief was always very simple: The logo can be any design as long as it’s got a wave or hibiscus in it (or both).
ClientAlder Sportswear Limited
RoleDesigner and Artworker
TypeBrand & Logotype Design