Alder Brand & Logotype

The logo can be any design as long as it's got a wave or hibiscus in it...

PROJECT OVERVIEW

Alder have been active in the surf market for over four decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. I was contacted in 1999 after I had sent Alder a mailshot. They were surprised to find a designer with my experience in the village and we worked together for over a decade!

Presented below is a varied selection of the brand variations and logos I designed over many years. The brief was always very simple: The logo can be any design as long as it’s got a wave or hibiscus in it (or both).

Please view the other portfolio pages featuring wetsuit graphics, product designsub-brands, product packaging, POS and advertising.

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THE WORK