Alder POS & Packaging

From hang tags to boot boxes...


Alder have been active in the surf market for over four decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. I was contacted in 1999 after I had sent Alder a mailshot. They were surprised to find a designer with my experience in the village and we worked together for over a decade!

Presented below is a small but varied selection of the vast array of point of sale graphics and packaging I produced over many years.

Please view the other portfolio pages featuring wetsuit graphics, product design, branding, sub-brands and advertising.