Alder Product Design

Surfboards, skimboards, bodyboards and a board comb...

PROJECT OVERVIEW

Alder have been active in the surf market for over four decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. I was contacted in 1999 after I had sent Alder a mailshot. They were surprised to find a designer with my experience in the village and we have been working together for over a decade!

I was regularly presented with a new design challenge by the sales team. One week it might be a surfboard, the next a pair of gloves, and occasionally a wildcard like a changing mat. It was always interesting!

Please view the other portfolio pages featuring wetsuit graphicsbranding, sub-brands, product packaging, POS and advertising.

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THE WORK