Alder have been active in the surf market for over four decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. I was contacted in 1999 after I had sent Alder a mailshot. They were surprised to find a designer with my experience in the village and we worked together for over a decade!
I was regularly presented with a new design challenge by the sales team. One week it might be a surfboard, the next a pair of gloves, and occasionally a wildcard like a changing mat. It was always interesting!
ClientAlder Sportswear Limited
RoleDesigner and Artworker
TypeProduct Design & Graphics