Azor Animated Feature

Rich media, dynamic animation and exciting presentation...


The Azor “shaves better because it bends” razor is designed and manufactured (in the UK) by King of Shaves, the UK’s second biggest shaving software brand.

During the 2008 launch of the Azor my client had commissioned an animation to represent the product. It had cost many thousands of pounds and to update it would cost a similar amount. I was asked to refresh the animation and produced an interactive Flash movie at a fraction of the original cost.

Having story boarded the movie, I photographed the product at different angles. The images were then animated using ActionScript (the Flash programming language). 90% of the animation is script controlled to make it fast and easy to update at a later stage. The majority of the transitions take advantage of kinetic motion. My client was very impressed!