Percy’s Hotel Logotype

A sprig of rosemary and some lovely typography.

PROJECT OVERVIEW

Percy’s Country Hotel & Restaurant is nestled in the Devon countryside between Launceston and Okehampton. It boasts a 130 acre country estate, a beautiful but simple hotel and an organic restaurant.

I was invited to pitch for a re-branding project. Percy’s had an established brand and I advised that it should be retained; primarily because it is memorable and their existing customer base were familiar with Percy’s (the dandy gent image featured here). They operated as a “restaurant with rooms” and during the project decided to re-position as a hotel.

Based on a very loose brief, we went through a lengthy process to find a new design direction and it wasn’t progressing. During a presentation, Tina, chef and joint owner suggested trying a sprig of rosemary in the logo. I listened and gave it go. The design looked amazing and we stuck with it!

The stationery was exquisite: I asked the printer to emboss and foil block the logo. The result was stunning and very difficult to achieve! The stationery set was minimal – Percy’s just required a letterhead, business card, order slip (for the restaurant) and a menu holder.

The slate and inlaid enamel signage was just amazing. I worked with David J. Gynn, a local stone mason to create the imposing sign that welcomes you to the estate.

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THE WORK