Whitford Brand

Working for fellow designers is not the easiest task...

PROJECT OVERVIEW

Steve Whitford, a long term client of mine is a vastly talented jewellery designer / maker. He asked me to pen a new logo and help him brand his business. The brief was specific, it had to be minimal, elegant and emotive.

We sat in front of my computer for a few hours and worked through typefaces and motifs. Out of this came the finished brand logo – a double ring motif with very clean type. I’m very proud of this one because working for fellow designers is not the easiest task.

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THE WORK